AxuriumAxurium OS

The operating system behind your coaching business.

We diagnose what is holding back your growth, keep what already works, and build what is missing across your brand, content, acquisition, sales, delivery and operations. You stay focused on coaching, creating and leading. We handle the infrastructure behind it.

The strategy, the build inside your business from day one, then twelve weeks of the engine, a report every week and one login that shows you the numbers. One fixed price, agreed on the call. Everything built is yours.

30 minutes · One recommendation, one number · No obligation

The clock

  1. Day 0

    The call. The strategy and the scope come out of it. If it is a fit, you sign, pay a 10% deposit, and we start.

  2. Days 1 to 7

    The build starts inside your business straight away, and you see the quality and the direction as it takes shape. Not happy by day 7? Cancel, and your deposit comes back.

  3. After day 7

    The rest of the fee is due and the engagement continues. Your system goes live, as one connected system.

  4. Through the twelve weeks

    Counted from day one, because the work starts on the call. The engine runs, a report lands every week, a strategy call every month, and anything the strategy calls for is built at no extra charge.

  5. After week 12

    You take full control of everything, or keep us on to maintain it and make changes, on terms agreed in writing at the time.

What is in it.Five parts. One fixed price.

Everything below ships installed and wired together. The build is standard and proven; the strategy that decides what it serves is yours.

(01)

The strategy · Day 0, then ongoing

Where the business is now and why it is stuck, on both sides: how you get clients and how you deliver. Your offer checked and rebuilt only if it needs it, your positioning agreed, and the fulfilment model, onboarding, check-ins and retention, decided before anything is built.

(02)

The build · From day 1

The systems the strategy calls for, built as one connected system: funnels and site, lead magnet, email sequences, CRM and pipeline, onboarding and delivery systems, Instagram wired into the funnel, and your sales call and DM scripts written for your offer. A working system you already have stays. You see the quality and the direction in the first seven days.

(03)

The engine · Weeks 1 to 12, from day one

Strategy, edits and posts at a volume agreed with you on the call. We research your niche and give you the plan and the ideas, coach you to stay original on camera through the twelve weeks, then edit what you film and post it. You film two batch sessions a month.

(04)

The review · Every week

A report in your portal every week: what went out, what it did, leads to calls to closes, which stage is working and what changes next. A strategy call every month, and a call whenever you need one. Your sales calls, SOPs and anything else the business runs on are reviewed to find the bottleneck.

(05)

The portal · Always on

One login that tracks the business: every lead and where it came from, calls booked, who showed, who closed, cash collected. Alongside it, the builds on your account, what to film next and every cut waiting on your yes.

Built around your bottleneck.The build follows the strategy, not a menu.

What gets built first depends on where your business is stuck. A working system you already have stays, and the build goes into what is missing around it.

7-Day Build Guarantee.Clear on what you risk.

One guarantee, about the work rather than your results: a deposit, seven days to see it, and the deposit back if the direction is not right. The questions below say exactly what it covers.

The first 7 days

Start with 10%. See us work.

Pay a 10% deposit and we'll start building inside your business. If you're not happy with the direction within the first 7 days, we'll refund your deposit.

After day 7

Everything is yours.

Your accounts, your domain, your CRM on your own plan, every report and every file, from the day it goes live. Unlimited changes until it is right, and anything the strategy calls for during the twelve weeks is built at no extra charge.

Three things on your side

  • Film two sessions a month.
  • Approve or reject each edit within 72 hours.
  • Send your brand and offer details within 48 hours.

If one slips, the work waits until you are back on track. Nothing ends. Every month: you film the number we agreed, we post the number we agreed. If we miss, you do not pay for the shortfall. And unlimited changes until it is right, in the first seven days and after; the one thing we ask is that you say what you want instead.

After day 7 the rest of the fee is due and the twelve weeks continue. There's no refund after that tied to leads, calls, clients or revenue, because we never promise those.

Read the full terms

Said plainly.What this engagement does not include.

So nobody buys something they think is in it.

A number of clients, or revenue

We build and run the system. What happens on your calls, and what your clients pay, is yours, and we never promise an income figure.

People

We build the systems a setter, closer or assistant works inside: the pipeline, the scripts, the tracking. We do not supply, employ or manage the person.

Paid advertising management

We build the pages, tracking and follow-up that ads would land on. Running ad campaigns is not part of this engagement.

Your coaching

Programming, client advice, service quality and client results stay with you. We build the operating environment around them.

Who it is for.Ready, and not yet.

Where you are starting from changes what we build first, not whether this works. What matters is that there is something real to scale and that you will get on camera.

Ready

  • You already earn from coaching, in person or online, at any level, and the business only works while you are inside it.
  • You have an offer and paying clients, or an audience with no machine underneath it. Going online, or growing online, is what the build is for.
  • You will be on camera and can film two batch sessions a month.
  • You do not need a guaranteed income figure to say yes.

Not yet

  • You are starting from zero, with no clients in person or online yet. There needs to be something worth scaling before we can scale it.
  • You will not film. The systems still work, but the engine rests on the footage.
  • You want content only, with nothing underneath it. We will say so on the call rather than sell you posts pointed at nothing.
  • You need a guaranteed income, sales or revenue number before you sign.

Ownership.Everything is yours from the day it goes live.

Built inside your business from day one: your CRM on your own plan, your site, your domain. Nothing is held back, and nothing sits on our accounts.

01

Your accounts

Your site and its hosting, your code, your domain if we hold it, your social accounts, every script and every finished video.

02

Your data

A full export of your CRM, every weekly report and your whole content library, including footage and ideas you had not yet filmed.

03

Your automations

Automations cannot cross platforms as working automations, so you get a written blueprint of what each one does, its triggers and its timing, ready to rebuild anywhere.

The term binds the fee, never the machine. What leaves with you, in the terms.

Before you book.Your questions about the engagement.

Scope, ownership and what happens next.

(01)

How much does it cost?

One fixed price, agreed on the diagnostic call before anything starts, and written into your agreements. We do not publish prices, because the number depends on what your business needs and we will not quote it blind. A 10% deposit on the call; the rest is due after the first seven days, once you have seen the work, in full or spread monthly for the same total and with no interest.

(02)

When do I pay, and what if I change my mind?

A 10% deposit on the call, and the build starts straight away, inside your business. You have seven days to see the quality and the direction. If you are not happy with it by day 7, tell us: we stop, and your deposit is refunded. After day 7 the rest of the fee is due and the twelve weeks continue. There is no refund after that tied to leads, calls, clients or revenue, because we never promise those.

(03)

What exactly does the guarantee cover?

The first seven days of the build, and nothing about your results. It exists to remove the risk of trusting a new company with the work: you pay a deposit, you see us work, and if the direction is not right you get the deposit back. It is not a promise about leads, booked calls, clients or revenue. We do not make those, and as real client data comes in we will publish what the system produces, not before.

(04)

I already have a website and a CRM. Do you rebuild them?

Not if they work. The strategy comes out of the call and the build follows it: a website that converts stays, a CRM your team knows stays, and the build goes into what is missing around them. We do not rebuild a working system to make the project bigger. Where something is holding the rest back, we say so, and you decide with the reasons in front of you.

(05)

I get enough enquiries already. Do I need the content engine?

Maybe not first. If enquiries are arriving and the problem is what happens after them, the diagnostic call starts there: follow-up, booking, the sales conversation and onboarding. The build leads with that, and content stays as it is. Axurium OS is the one engagement we sell, and what gets built inside it follows your bottleneck. If a narrower piece of work is the honest answer for you, we will say so on the call rather than sell you the whole thing.

(06)

What happens after week 12?

You choose. Take full control of everything we built, with the accounts, the exports and a walkthrough, or keep us on to maintain it and make changes, on terms we agree in writing at the time. The guarantee is measured once, at week 12; it does not roll on. Whenever you leave, everything goes with you, still working.

(07)

Do I have to film?

Yes. It is the one job that never comes off you, because your face and voice are what people buy from. Two batch sessions a month, from a plan and ideas waiting in your portal, filmed in your own words. If you will not film, the engine and its guarantee do not work, and we would rather say that on the call than sell you posts that never get made.

One call. One recommendation. One number.

Bring the business as it is. The call finds where it is stuck, tells you what we would keep, and gives you a straight answer on what we would build and what it costs.

30 minutes · No pitch deck · No obligation

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