For online fitness coaches already selling

Scale your coaching business without working more hours.

We build the content, funnels, CRM, automations and client systems behind your personal brand, then we run it: thirty videos a month scripted, edited and posted, a report every week, and a straight answer on what to change next. Your coaching business scales without you becoming the marketer, editor, funnel builder and systems operator.

Your job: coach your clients and film.

Our job: build the machine around you, then run it.

Axurium exists because our founder paid an agency $15,000 and got a one-page funnel back.

Why Axurium exists

I paid $15,000 for a one-page funnel.

Anesti Marko, our founder, in his own words. This story is why the company works the way it does.

I was a coach, already online, growing through referrals and content. I did what everyone says to do at that stage and hired an agency to scale it. The pitch was leads on tap, and 100k months within half a year. On the sales call they told me: the quicker you are, the quicker we are. I handed over everything they asked for within days.

It took them 24 days to launch. What I got was one page with no branding. A snippet copy-pasted into a CRM account. A community full of videos to watch, after being promised one-to-one. A couple of calls.

The ads were sold as a small test, about £30 a day, reviewed together before spending more. They launched at £100 a day without asking me and spent about £900 in a week. Zero calls booked. When I asked what went wrong, they said it was my accent. And the competition.

I never used a single thing they built. I didn't need to. The build I already had ran the whole business, and you can still see it below. I disputed the charge with American Express and won. Every dollar came back. The five weeks didn't.

Six years of building left me with two things. The skills to build the whole machine, and the knowledge that coaches like me get burned every day for not having them.

Axurium is that build, done for you. And it's why we will never promise you a number.

What that $15,000 taught me

  • Anyone promising you a monthly income figure is selling the promise, not the work. Nobody controls your results but you.
  • The build is the only part an agency can actually guarantee. So that's the part Axurium guarantees.
  • You can win the dispute and get the money back. Nobody refunds the weeks.

The difference

Built. Not taught.

You don't need another course, another 70-page strategy document, or five freelancers who each understand one small part of your business. Axurium is done for you. We build it, we connect it, and we operate the parts that shouldn't require your time.

What you don't need

What we do instead

Another course on how to build a funnel

The funnel, built and wired, by us

A 70-page strategy document

The strategy, then the thing the strategy describes

Five freelancers who each own one piece

One team who owns the whole machine

A tool you now have to learn

Systems we operate, so they never need your time

Advice you have to go and implement

Implementation. You review it, you don't build it

A dashboard nobody opens

Content going out, leads followed up, clients onboarded

The problem

You didn't become a coach to run ten different jobs.

You know how to coach. You know how to get your clients results. But somewhere along the way you also became the content strategist, scriptwriter, editor, funnel builder, salesperson, CRM manager, email marketer and operations person. That works when the business is small. It becomes the thing holding you back when you want to scale.

Content strategist and editor

You decide what to post, write it, film it, then cut it and caption it. The idea dies or it lands and you cannot tell which part did the work. That is two full jobs before anything goes out.

Funnel builder and salesperson

Attention arrives and lands nowhere. Enquiries sit in your DMs, go cold, and sign with someone louder. Nothing follows up but you.

Onboarding and delivery admin

Every new client creates more admin. Welcome messages, payments, programming, check-ins, all manual and all nightly. More clients does not feel like more money, it feels like more evenings gone.

CRM manager and email marketer

Renewals get missed because nobody is watching the dates. Past clients go quiet and stay quiet. The follow-up that would pay best is the one there is never time for.

More clients won't fix broken systems. More followers won't fix weak follow-up. More content won't fix a business where every important task still depends on you.

We build the infrastructure behind your personal brand, so you can focus on the parts only you can do. Coach. Lead. Film.

The model

Attract. Convert. Deliver. Retain.

Your personal brand should be one of the most valuable assets in your coaching business. But posting is only the beginning. Attention needs somewhere to go, leads need capturing, prospects need following up, clients need onboarding. One connected machine, not another collection of disconnected tools and freelancers.

Attract

A personal brand that consistently gets the attention of the right people. We research your market, build the strategy, write the scripts, edit what you film and post it. Thirty videos a month.

Kills: Content and editing

Convert

That attention turned into leads, conversations, applications and clients. Landing pages, lead magnets, application funnels and the conversion paths between them. Plus your sales call script and DM scripts, written for your offer.

Kills: Funnel builder

Deliver

Systems that let you serve more clients without the business becoming harder to operate. Onboarding, communication, delivery and client management.

Kills: Onboarding admin

Retain

A client experience that keeps people longer and creates more lifetime value. Follow-up, renewals and win-backs running in the background.

Kills: CRM and follow-up

Powered underneath byContent engineCRMPipelinesAutomation

The Axurium Portal

Everything we build and run for you, in one place.

Every client gets a portal. It holds your numbers, a report every week on what worked and what changes next, the work we have live on your account, your scripts waiting to be filmed, and every finished video waiting on your yes. You open it, you see where the business actually is, and you see the short list of what is waiting on you. Usually that list is filming.

Every agency and mentor in this market names the same enemy. Posting. Their answer is to stop posting and buy ads instead. But an ad is a multiplier. It multiplies whatever you give it. Put money behind a message that never worked organically and you're not testing, you're paying to guess louder. You've read the exact price of that lesson at the top of this page. Organic finds what works. Ads scale what's found. The problem was never posting. It was posting blind.

So content doesn't arrive as a strategy document or a list of ideas. It arrives written. Your scripts land in your portal, built from what's actually working in your niche, and every one waits for your approval before anything moves. When you've filmed, you drop the raw footage link and our editors take it from there, briefed by the same system. Then we upload and post the finished videos to your channels. You never chase anyone, and nobody chases you.

The research comes first. We study what's breaking out in your niche and why it worked, then write the scripts from that, in your voice. If one doesn't sound like you, you say so in a note and it gets rewritten. The voice has to be yours, because you're the one saying it on camera. The engine runs at thirty videos a month, a video a day, filmed in two batch sessions.

Inside your portal

Real app, demo data. A client's content plan is their business

Axurium Portal dashboard: revenue, cash collected, new leads, qualified leads, calls booked, show rate, deals won, close rate, cost per lead and active clients, above a list of the three things waiting on the client

Screen 1

Your numbers, first thing

Revenue, leads and where each came from, DM conversations, calls booked, show rate, close rate and cost per lead, all current. If you have a setter or a closer, how each is doing by name. Underneath, the short list of what is actually waiting on you.

Axurium Portal panel titled what Axurium is working on: live projects including an application funnel rebuild, a content production block and a follow-up sequence, each with a description and a progress bar

Screen 2

What we're working on

The builds live on your account right now, what each one is for, and how far along it is. You never have to ask where things are.

Axurium Portal Film This Next screen: the next piece to film with its full script inline, a copy for teleprompter button and a mark as filmed button

Screen 3

Film this next

One screen, read standing up between sessions, with the script already on it. Send it to a teleprompter and press record.

Axurium Portal script approval screen: read the script and approve it or change anything that does not sound like you, with approve script and edit the script buttons, the hook, and a comment box that reaches the team

Screen 4

Approve, or change it

Every script and every finished cut waits on you. Approve it, edit it, or leave a note for the team. Nothing goes out until you say so.

Axurium Portal content pipeline: 24 pieces across idea, script approval, needs filming, editing, your review and scheduled columns, with a waiting on you bar above

Screen 5

Everything, moving

Scripted, approved, filmed, edited, scheduled, posted. The whole pipeline visible, and the three things waiting on you pulled out at the top.

Swipe, or use the arrows.

What we build

A build, not homework. One machine.

This is a few hundred hours of build. Nobody hands you a video library and calls it a system. Everything below ships installed and wired together, then handed over live, with your content engine running from week one and a report in your portal every week.

Your personal brand content engine

We research your market, build your content strategy, develop the ideas, write the scripts in your voice, edit your videos and run the system that keeps it consistent. You film. We handle the rest.

Your lead generation infrastructure

Landing pages, lead magnets, application funnels and the calls to action between them. Every path is built to move the right viewer closer to becoming a client.

Your CRM and follow-up systems

A lead should not disappear because you forgot to reply to a DM. We build your CRM, pipelines, automations, lead routing and follow-up so opportunities stop falling through the cracks.

Your sales infrastructure

The journey from interested prospect to booked call to paying client, structured. Your sales call script and DM scripts, written for your offer: you run the call, we write what you say. A predictable system for turning attention into qualified opportunities.

Your client onboarding and delivery

Scaling gets painful when every new client creates more admin. We build the systems around onboarding, communication, delivery and client management so growth does not create chaos.

Your retention systems

Getting the client is one part of the business. We build the follow-up, renewal and win-back systems that increase the value of every client you acquire.

Wired together, handed over live. See how it works

The division of labour

You should not be the bottleneck in your own business.

Your expertise is valuable. Your face is valuable. Your coaching is valuable. Your time should not disappear into editing videos, fixing automations, updating spreadsheets, chasing leads and trying to connect another software tool.

01

You coach

Do the work that created your reputation in the first place. Nothing about this build asks you to be a worse coach in exchange for being a better marketer.

02

You film

We give you the strategy and the direction. You show up as yourself and record. That is the one job nobody can do for you, so it is the only one we leave with you.

03

We build and run everything around you

Content, editing, posting, funnels, CRM, automations, follow-up, client systems, and a weekly read of the numbers. The goal is not to remove you from your personal brand. It is to remove you from everything that does not need you.

The outcome

We are not here to make your Instagram look busy. We are building a business that can support growth.

  • A stronger personal brand
  • A consistent content engine
  • A weekly report, and one change a week
  • More qualified opportunities
  • Better follow-up
  • Cleaner operations
  • Less dependence on you

A business designed to scale without requiring you to become an expert in every part of marketing and operations.

The work

Real builds, in the open.

No stock mockups. These are real builds, including the one our founder ran his own coaching business on before Axurium existed. Open a card to scroll through the whole build.

Built before Axurium

Our founder's coaching business

Built in 2022, before the agency existed. The copy, the offer, the funnels, the brand. Professionals were later paid $15,000 to replace it and delivered one unbranded page. This build outlived theirs.

See the build
Client build · live

Samir Bouamrane

Combat-coaching brand for corporate teams: site, booking and backend, built and handed over.

See the build
This site

Axurium

Designed and built in-house. The same craft your build gets.

Your brand here.This slot is for the next coach we take online. Book a call.

The receipts

You don't need a big following. You need attention.

Every screenshot below is an unedited dashboard export, and every number comes from our founder's own coaching accounts. The playbook ran twice: from zero in English in 2022, then from zero again in Greek in November 2025, in a smaller market and his own language. At the top it was booking 10 to 20 organic calls a week. No ads, no outreach. The Greek run worked in week one on the same method and the same topics. What changed was the delivery, because it was his own language and he was more natural on camera. The playbook gets you in front of the right people. How you show up decides whether they stay. That is the half nobody can do for you, and it is why we never promise you a number.

Attention first

Earned by the content itself, not borrowed from an existing audience.

727,939views in a month, up 2,584% on the month before. And 93.4% of those viewers weren't following him
Instagram insights: 727,939 views between 16 May and 17 June, up 2,584%, with 93.4% of views from non-followers
497Kviews in another month-long window, months apart, up 10,256%. The spike repeats, it isn't luck
TikTok Studio key metrics: 497K video views between 19 May and 19 June, up 10,256%
4.8Klikes on one story-led reel, with 1.4K shares and 917 saves. Story outsells polish
Reel engagement insights: 4.8K likes, 110 comments, 467 reposts, 1.4K shares and 917 saves
780.4Kviews in five weeks, up 14,027%, with 27K likes and 1.6K shares
TikTok Studio key metrics: 780.4K video views, 27K likes, 1.9K comments and 1.6K shares between 16 November and 21 December
1.8Knet followers on the account that pulled those 780.4K views in the same five weeks. Reach doesn't wait for an audience
TikTok Studio followers tab: 2.5K total followers, 1.8K of them net new in the same five-week window
2,390net followers in 63 days, taking the audience to 3,763 in total. Up 1,025% from a standing start
Audience overview dashboard: 3,763 total followers, up 1,025.5% on the previous 63 days, with 2,390 net follows

Who you're working with

I'm Anesti. I was the client.

I know transformation from the inside. I was the overweight kid who rebuilt his body, lost it in the hardest season of my life, and learned what the second rebuild teaches you: it was never about the body. It's the life around it. That is what made me a coach. So when your clients tell you it feels impossible, I'm not guessing either side of that conversation.

The business started in the first lockdown, April 2020, with the gyms shut. By the end of 2021 I was coaching, and on 1 January 2022 I launched my online coaching business from zero, in English. Then, in November 2025, I did it all again in Greek. I never worked a gym floor. Online was the only door open, and it's the one you're walking through now.

I paid for help the whole way. Mentors and coaches to learn from, worth every penny. And one agency that wasn't. That story is at the top of this page. Paying to learn was the best money I ever spent. Paying for a promise was the worst.

That experience is baked into everything Axurium does. I built the exact machine we install, and I'm building my own personal brand in public right now, on the same playbook we hand you. As the agency grows, the team grows with it. What never changes is that nothing ships without being built the way I'd build it for myself.

And the mission is the same as it was on day one. Help people transform their lives, the way I transformed mine. Building the brand and systems for other coaches just lifts it to a bigger scale. Your clients become the people we help you reach.

Anesti Marko, founder of Axurium, in the gym
Anesti Marko · Founder, Axurium

How it works

Diagnose. Build. Launch. Run.

We look at the whole business, build what is missing as one connected system, launch it around your existing brand, then run it for six months against real numbers rather than vanity ones.

  1. Day 0

    Diagnose

    We look at the business as a whole. Positioning, content, offer, funnels, lead flow, sales process, CRM, client journey, operations. We find where growth is leaking and where you have become the bottleneck.

  2. Days 1 to 14

    Build

    Your first system is live inside 24 hours: your portal open, the social strategy built and a one-page funnel taking real bookings. The rest lands across the fortnight, as one connected system rather than isolated tactics bolted together.

  3. Day 14

    Launch

    We implement the new systems around your existing business and personal brand. You keep coaching and filming. We handle the execution around it.

  4. Months 1 to 6, then ongoing

    Run

    The engine runs for six months: thirty videos a month scripted, edited and posted, a report in your portal every week, a strategy call every month, and a call whenever you need one. Then month to month, thirty days notice. Improved against real numbers, not vanity ones: leads, applications, calls, conversions, revenue and retention.

The guarantee

Built and live in 14 days, or your money back.

One condition. If you go quiet on us mid-build, the clock pauses until you're back. That's it.

And if it's live but it isn't right, we keep working until it is. That's not a refund clause, that's the job.

And every month after launch: film thirty, we post thirty. If we miss, you don't pay for the shortfall, and you can leave that month with everything.

What we don't guarantee is clients or revenue. We can't control how you show up on a sales call, or whether you film what we hand you. Anyone who does guarantee that is selling you the promise our founder already paid for.

Who this is for

Who this is built for.

Axurium is built for online fitness coaches who already have something real: paying clients, or an audience with no machine underneath it. Where you are starting from changes what we build first, not whether this works. What matters is that you will get on camera and film two sessions a month.

You already have an offer

You know how to coach and you know what you sell. You are not trying to work out what the business is. You are trying to stop being every department in it.

You already have clients, or an audience

Consistent income and results you can point at, or a following that has never been turned into a business. Either way there is something real here, and growth feels harder than it should because it all still routes through you.

Your backend is what's holding you back

Content is inconsistent. Leads are not followed up properly. Tools do not talk to each other. Too much of the business lives inside your head, and adding clients feels like adding pressure.

You're ready to actually invest in it

You have stopped looking for the cheap version. You know a real build costs real money and takes real involvement, and you would rather do it properly once than patch it for another year. That is the coach this works best for.

Who it's not for

  • Anyone becoming an online coach for the first time. There needs to be something worth scaling before we can scale it.
  • Anyone looking for a cheap editing service. We are not that, and you would be overpaying for it.
  • Anyone who wants the business grown while they refuse to show up, film, or serve their clients properly.
  • Anyone who needs a guaranteed income figure. We do not sell those, and the story above is why.

FAQ

Questions worth asking.

Because we'd be lying, and our founder personally paid $15,000 for that lie. Nobody controls how many clients you close except you. And guaranteed leads are the same trick in different clothes: a lead count is easy to hit when nobody checks what's in it. What we control is the build, so that's what we put our name on. Everything built and live in 14 days, or your money back. If someone promises you an income figure or a guaranteed number of leads, ask them to put a refund guarantee behind it and watch what happens. And if they agree, read the contract line by line before you sign. The promise lives in the ad. The conditions that cancel it live in the small print. Our guarantee has one condition, and it's written on this page in plain sight.

You shouldn't, yet. That's exactly why the offer is built the way it is. Your booking page is live and working within 24 hours, so you're judging real work by day two, not a proposal. If the full build isn't live in 14 days you get your money back. The systems we install are the ones our founder built and ran for his own coaching business, which you can go and look at right now. And you own every piece of it from day one, so if we're wrong about us, you walk away with everything working. We're asking you to judge the work, not the logo. Our founder is also building his own brand in public on the same playbook, so you can just watch whether we do what we say.

Each of those is one piece. A social media manager grows attention, then hands it back to a business with nothing underneath to catch it. A funnel builder gives you pages with no traffic to fill them. We build the whole machine, one connected system: personal brand and content, funnels, offers, delivery, retention, CRM and automation. Then the content engine keeps it fed every week: we research, we script, you film, we edit, we upload, and we read the numbers and tell you what to change. And we diagnose what you actually need first. That's the difference between renting a service and owning a business that runs without you.

Everything except being you. We study what's breaking out in your niche and why it worked. We write your scripts from that research, in your voice, and they land in your Axurium portal waiting for your approval. You film them, which for most coaches is a few hours a month. Our editors cut them from a brief generated by the same system, you approve the finished videos, and we upload and post them to your channels. Thirty videos a month, a video a day, filmed in two batch sessions. And every week a report in your portal: what went out, what it did, and what changes next.

If the table up top made you wonder: the number was never the problem. What it bought was. One fixed price for a defined scope, agreed before anything starts. No hourly billing, no surprises, and no number invented before we've seen your business, because quoting blind is guessing and you've read what we think of guessing. The diagnostic call maps what you actually need. It's one product: the build, then the engine and the weekly review for six months, and you'll hear one recommendation and one number for the whole thing. If something isn't worth building at your stage, we'll tell you that too.

Inside 24 hours of kickoff your social strategy is built, your Axurium portal access is open, and a one-page funnel is live, branded to you, with a form and your calendar link taking real bookings. You move fast, we move fast: the clock starts when your answers land, not when the invoice does. The full build is done in 14 days, with a clear check-in at every phase. Nothing disappears into a black box. Our founder once waited 24 days for an agency to deliver a single page, so this number is not an accident.

No to both. The build is done for you, end to end: you answer the onboarding questions, review what we build, and get a full walkthrough at handover. The one thing we can't do for you is be on camera. For that, your scripts arrive written in your Axurium portal, in your voice, and you approve every one before anything moves. You read, you film, and we handle everything either side of it.

No, we write it. Your site, funnels, emails, offer wording, your content scripts, and your sales call and DM scripts are drafted for you, then refined in your voice until it sounds like you. Most builds stall for months because the client gets handed a blank document and asked to fill it in. We take that off you entirely.

Proven, boring-in-a-good-way infrastructure. A professional CRM and automation platform underneath, fast modern hosting for your site, and integrations that just work. You own all of it: accounts, content and data. If you ever leave, we export everything and transfer it into your own accounts, and it all keeps working. Nothing is held hostage if we part ways.

It can be. The coach we built this for first is the one already earning online with nothing underneath it: every client produced by hand, every night, and it all stops when you stop. If that's you, this is your machine. If you're a hybrid coach or a floor PT going online, the same build works and the strategy call decides what gets built first. Book a call and we'll tell you honestly if the timing is right, including if it isn't.

The machine is yours: your accounts, your content, your data. The engine is the part that keeps going: thirty videos a month researched, scripted, edited and posted, a report in your portal every week, a strategy call every month, and a call whenever you need one. It runs for six months from launch, because that's what it takes for content to compound and for the review to change something twice, then month to month with thirty days notice. If we ever miss a month of the thirty you filmed, you can leave that month and take everything with you, still working. The term binds the fee, never the machine.

You coach. You film. We run the rest.

If your coaching business already has traction but the systems behind it are stopping you from scaling, we build the infrastructure around you, then run it. You stay the expert, you stay the face, you stay focused on your clients. We build and run everything else.

Book a call

30 minutes · No pitch deck · No obligation