Funnels · part of the Axurium growth engine
Sales funnels that turn followers into booked calls.
For coaches and personal trainers: the pages, emails and booking flows that catch the attention your content earns, written, designed and wired for you.
We'll map where your leads leak and what to build. The plan is yours either way.
The leak
Attention isn't your problem. The path is.
A reel does 40,000 views. A handful of people tap your profile, hit a link-in-bio menu with six options, and quietly leave. That's not a content problem. That's a missing funnel.
I've watched this on my own dashboards. A reel breaks out, a wave of profile visits follows, and every tap on the link in bio is a person raising a hand. A funnel is what shakes that hand: one clear offer, a reason to leave an email, follow-up that doesn't depend on you remembering, and a calendar at the end of it.
Without it, the tap hits a menu and the moment dies. With it, attention compounds into a pipeline. And I know both sides of this personally: £15,000 once bought me a funnel that was one unbranded page. See the receipts on my results wall.
What I build
Four funnels, one machine.
Which ones you need depends on your offer and stage. That's what the diagnostic call decides. Nothing generic gets built.
Lead magnet funnel
A free guide, plan or tool your ideal client actually wants, traded for an email address, then a nurture sequence that warms them up while you coach. Built to capture the 9 in 10 viewers who aren't ready to buy on day one.
Application funnel
For higher-ticket coaching: a page that sells the transformation, an application that filters for fit, and a calendar that only serious prospects reach. You stop taking calls with people who were never going to buy.
Launch funnel
For a new programme, challenge or cohort: waitlist, launch emails, deadline mechanics and a checkout that works. One coherent push instead of a week of panicked stories.
Evergreen nurture
The quiet machine behind everything else: automated email that follows up, re-engages and books calls in the background, so no lead depends on you remembering to reply.
Done for you
Written, designed and wired. Not a template dump.
Funnel copywriting
Landing pages, emails and hooks written for you. The words are the funnel.
Landing page design
Fast, premium pages in your brand, built to convert on a phone screen first.
Email sequences
Welcome, nurture, launch and win-back flows that sound like you, not like software.
CRM & tracking wired in
Every opt-in lands in a pipeline; every click is visible; nothing leaks silently.
Funnels work best fed by a personal brand that earns attention and anchored by a website that builds trust. I build all three as one engine.
FAQ
Funnel questions, answered straight.
How much does a funnel cost?
One fixed price for your scope, agreed on the diagnostic call before anything starts. A funnel rarely ships alone: it works best wired into your site, email and CRM as one build, so the call maps which funnels your stage actually needs first. No hourly billing, no surprises. And if a funnel isn't your bottleneck yet, I'll tell you. Whatever gets built is live in 14 days, or every penny back.
Do funnels work without a big following?
Yes, that's the point of them. My own analytics show roughly 9 in 10 viewers of a well-made reel aren't following at all. A funnel exists to catch exactly those people: strangers who liked one video and would otherwise scroll on and forget you. Reach brings them; the funnel keeps them.
What's wrong with just using a link-in-bio page?
A linktree is a menu, not a funnel. It offers six directions and no argument for any of them. A funnel makes one offer, handles the objections, captures the maybe-laters and follows up automatically. One is furniture; the other is a salesperson.
Do I need a website before building a funnel?
Not necessarily; a funnel can run standalone. But they compound: the site builds trust for people who research you, the funnel converts them. On the diagnostic call I'll tell you honestly which order makes sense for your stage. Sometimes the funnel comes first.
What tools do the funnels run on?
A professional CRM and automation platform underneath, in your name, with your data. No duct-taped stack of six subscriptions. One system you own, handed over with a walkthrough at launch.
You've already changed lives. Now get the business that reaches more of them.
Book a call and I'll find exactly where your leads leak and what would catch them. You leave with a plan either way.
30 minutes · No pitch deck · No obligation