Funnel copywriting
Landing pages, emails and hooks written for you. The words are the funnel.
AxuriumFunnels for coaches
Give the right people a clear next step.
Landing pages, applications and follow-up that connect your content to a booked call. Written, designed and wired for your offer.
30 minutes · A plan for your business · No obligation
Example enquiry journey
- 1
Attention
A person discovers your coaching.
- 2
One relevant offer
A page gives them a reason to take the next step.
- 3
Follow-up
Their enquiry reaches your CRM and the right sequence.
- 4
A conversation
They can book when they are ready.
(01)
The problem it solves
- Attention with no next step: a link-in-bio menu instead of one clear offer.
- The nine in ten viewers who are not ready today scroll on and are never seen again.
- Enquiries that land in a DM and depend on you replying.
(02)
Who it suits
- A coach with a clear offer and content or an audience already producing attention.
- Someone who wants one path from a video to a booked call, not six directions.
(03)
Who does what
- We write the pages and emails, design and build the funnel, wire it into your CRM and calendar, and test it.
- You bring the offer and the proof, and approve the words so they sound like you.
(04)
What done looks like
- A test opt-in or application has run through to your CRM and the right sequence.
- Tracking in place so every step is visible.
- Pages, sequences and data in your name.
Start with the intent.Different starting points. A deliberate path.
The diagnostic call decides which journey your business needs first. Each funnel has a specific job.
01Lead magnet funnel
01For the interested visitor
Lead magnet funnel
A free guide, plan or tool your ideal client actually wants, traded for an email address, then a nurture sequence that warms them up while you coach. Built to capture the 9 in 10 viewers who aren't ready to buy on day one.
02For the ready prospect
Application funnel
For higher-ticket coaching: a page that sells the transformation, an application that filters for fit, and a calendar that only serious prospects reach. You stop taking calls with people who were never going to buy.
03For a programme opening
Launch funnel
For a new programme, challenge or cohort: waitlist, launch emails, deadline mechanics and a checkout that works. One coherent push instead of a week of panicked stories.
04For the not-yet-ready lead
Evergreen nurture
The quiet machine behind everything else: automated email that follows up, re-engages and books calls in the background, so no lead depends on you remembering to reply.
The build underneath.Every step connected.
The page is only the visible part. The words, routing and follow-up are part of the same build.
Landing page design
Fast, premium pages in your brand, built to convert on a phone screen first.
Email sequences
Welcome, nurture, launch and win-back flows that sound like you, not like software.
CRM & tracking wired in
Every opt-in lands in a pipeline; every click is visible; nothing leaks silently.
The decision on your call.Where is the conversation getting lost?
People do not click
Look at the offer and the reason to act.
People click and leave
Look at the page, proof and application.
People enquire and go quiet
Look at response time and follow-up. That is the enquiries and sales system, and it usually matters more than the page.
Before you book.Your funnel questions.
Scope, ownership and what happens next.
(01)How much does a funnel cost?
One fixed price, agreed on the diagnostic call before anything starts. A funnel rarely ships alone: it works best wired into your site, email and CRM as one build, so the call maps which funnels your stage actually needs first. You'll hear one recommendation and one number. No hourly billing, no surprises. And if a funnel isn't your bottleneck yet, we'll tell you. Inside Axurium OS, you start with a 10% deposit, review the first week's work on day seven, and either stop with your deposit back or continue on the payment schedule we agreed upfront. There's no refund tied to leads, calls or revenue. It's all written on the Axurium OS page.
(02)Do funnels work without a big following?
Yes, that's the point of them. Our founder's own analytics show roughly 9 in 10 viewers of a well-made reel aren't following at all. A funnel exists to catch exactly those people: strangers who liked one video and would otherwise scroll on and forget you. Reach brings them; the funnel keeps them.
(03)What's wrong with just using a link-in-bio page?
A linktree is a menu, not a funnel. It offers six directions and no argument for any of them. A funnel makes one offer, handles the objections, captures the maybe-laters and follows up automatically. One is furniture; the other is a salesperson.
(04)Do I need a website before building a funnel?
Not necessarily; a funnel can run standalone. But they compound: the site builds trust for people who research you, the funnel converts them. On the diagnostic call we'll tell you honestly which order makes sense for your stage. Sometimes the funnel comes first.
(05)What tools do the funnels run on?
A professional CRM and automation platform underneath, in your name, with your data. No duct-taped stack of six subscriptions. One system you own, handed over with a walkthrough at launch.
Find the missing step.
Bring your current offer and the path people take to it. The call maps what is missing and which funnel should come first.
30 minutes · No pitch deck · No obligation
