Welcome & nurture sequences
The automated emails that greet every new lead, tell your story, handle objections and move them towards a call, running whether you're coaching, training or asleep.
AxuriumEmail for coaches
Stay in the conversation. Beyond the feed.
Newsletters and automated follow-up, written in your voice. Give people who asked to hear from you a reason to come back.
30 minutes · A plan for your business · No obligation
Two ways to stay present
On a schedule
Your newsletter
Your perspective, useful advice and the offer you want your readers to know about.
When something happens
Your automated flows
A welcome after sign-up. Follow-up after an enquiry. A check-in when someone goes quiet.
The problem it solves
- A list that is dead, or was never built, so every lead lives on a rented platform.
- Follow-up that happens when you remember, which is not often enough.
- Launches announced in a week of panicked stories.
Who it suits
- A coach with a lead magnet, site or funnel feeding a list, or about to build one in the same engagement.
- Someone who wants the people who asked to hear from them to actually hear from them.
Who does what
- We write the sequences and newsletter templates in your voice, build the flows and wire the list to your site and funnels.
- You give the context, your offer, your stories and your onboarding answers, and review before anything is sent.
What done looks like
- Welcome, nurture and win-back flows live and tested with a test subscriber.
- A newsletter template ready to send, and the list growing from your pages.
- The list, the sequences and the data in your CRM, in your name.
What we build
The right message for the moment.
Start with how someone joins your list, then decide what they should hear next.
The weekly newsletter
One consistent email that keeps your name in their inbox between decisions. Most coaches' leads don't buy on day one; the newsletter is why they buy from you on day ninety.
Launch & promo campaigns
When you open a programme, a challenge or new 1-on-1 spots, the sequence that announces, reminds and closes, with deadlines that mean something.
Win-back & retention flows
Past clients and gone-quiet leads are your warmest audience. Automated check-ins and win-backs bring them home without you chasing anyone by DM.
List growth wiring
Email only works if the list grows. We wire your lead magnets, site and funnels so every piece of attention has a way of becoming a subscriber.
Written in your voice
Your stories. Your point of view.
The writing starts with how you actually talk to clients, the questions they ask and the objections that come up.
01
You give the context
Your offer, your stories and your onboarding answers.
02
We draft the emails
Sequences and newsletter templates written around that context.
03
You review and refine
Make the language your own before anything is sent.
Connected from the start
Give your list somewhere to grow.
Your website and lead magnets give people a way to subscribe. Your CRM keeps their details and the follow-up together, so the next email has a reason to arrive.
A channel you can keep
The list, content and sequences belong to you. The account transfer and handover details are explained in the terms.
Read the ownership terms ↗Before you book
Your email questions.
Scope, ownership and what happens next.
How much does it cost?
One fixed price, agreed on the diagnostic call before anything starts. Email rarely ships alone: the sequences need the lead magnets, funnel and CRM that feed the list, so the call maps the gaps first. You'll hear one recommendation and one number. No hourly billing, no surprises. And if email isn't the right next build for your stage, we'll tell you. Inside Build + Run, the build is live in 14 days or the build half of the fee comes back, and if you don't have more calls booked in the four weeks ending at week 12 after launch than in the four weeks before we started, the engine half comes back too. Those guarantees belong to Build + Run as a whole and are written on its page and in the terms.
Is email still worth it for coaches in 2026?
More than ever, precisely because everything else is rented. Instagram reach depends on an algorithm you don't control; our founder's own analytics show most viewers of any post aren't even followers. Email is the one channel where nobody stands between you and the person who asked to hear from you. Reach rents attention; the list owns it.
Do you write the emails?
Yes. Every sequence and newsletter template is written for you, in your voice, from the diagnostic call and your onboarding answers. You review and refine; nothing goes out sounding like software. The blank-page problem is the reason most coaches' email lists sit dead, so we remove the blank page entirely.
How often should a coach email their list?
Weekly is the honest sweet spot for most coaches: enough to stay present, sustainable enough to keep up next to a full coaching load. The automated flows carry the rest: welcome, nurture and win-backs run on triggers, not on your calendar.
What platform does it run on, and who owns the list?
A professional CRM and automation platform, set up in your name from day one. The list, the sequences and the data are yours. If we ever part ways, everything keeps running and nothing walks out the door with us.
Put your list to work.
The call maps how people join your list, what happens next and which email flows would make the biggest difference.
Book a call
30 minutes · No pitch deck · No obligation