Positioning & niche
Who you're for, what you're against, and the one sentence that makes the right client feel seen. Decided before a single post is planned, because a sharper angle beats a bigger budget.
AxuriumPersonal branding for coaches
Be known for the coaching only you can do.
Clear positioning, stories in your voice and a content system you can keep showing up for. Built around your experience.
30 minutes · A plan for your business · No obligation
Anesti Marko
Coach, founder and the first business this approach was built for.
The problem it solves
- Known for nothing in particular, so the right client scrolls past.
- A profile the attention lands on and leaks out of.
- Content that depends on inspiration rather than a system.
Who it suits
- A coach with real expertise, results and stories, willing to be on camera.
- Someone whose positioning is directly connected to why enquiries are not arriving.
Who does what
- We decide the positioning with you, write the scripts, rebuild the profile and link path, and run the content engine.
- You bring the expertise, the stories and the voice, and you film.
What done looks like
- Positioning agreed in writing before a post is planned.
- Profile, bio, highlights and link path rebuilt so attention has somewhere to go.
- The content engine running, with the accounts and content yours.
Evidence from my own accounts
A real account. The original numbers.
These are my coaching content results. They show attention earned, rather than a promise of your future sales.
727,939
Instagram views · 16 May to 17 June
The dashboard also records 93.4% of views from non-followers. You can open the original export and read it for yourself.
See the full results wall ↗What we build
Start with your position. Build everything around it.
The audience, the message and the path from your profile to your offer need to agree.
Content engine
A done-for-you weekly system: we research what's breaking out in your niche, write your scripts in your Axurium portal, and once you've filmed, we edit, upload and post. Thirty videos a month from two batch filming sessions, because your only part is the camera.
Storytelling frameworks
The mechanism behind our founder's best-performing content, and the reason one story-led reel is still on the receipts wall. Vulnerability, structured properly, outsells polish.
Profile that converts
Bio, pinned content, highlights and the link path, so the attention a reel earns has somewhere to land instead of dying on a cluttered profile.
Repurposing across platforms
One piece of filming, four platforms. Our founder's own content runs on Instagram, TikTok, YouTube and Facebook, millions of views combined: same footage, platform-native cuts.
Your role
You stay the person people trust.
Your experience stays yours.
You bring the expertise, stories and voice. You film the content and review what goes out under your name.
The system makes it repeatable.
Research, scripts, editing and distribution fit around that. The website and funnels give the attention somewhere useful to go.
Before you book
Your personal brand questions.
Scope, ownership and what happens next.
How much does it cost?
One fixed price, agreed on the diagnostic call before anything starts. Brand work usually ships as part of the full engine, positioning and content system alongside the site and funnels the attention feeds, so the call maps what your stage needs first. You'll hear one recommendation and one number. No hourly billing, no surprises. And if the timing isn't right for brand work yet, we'll tell you. Inside Build + Run, the build is live in 14 days or the build half of the fee comes back, and if you don't have more calls booked in the four weeks ending at week 12 after launch than in the four weeks before we started, the engine half comes back too. Those guarantees belong to Build + Run as a whole and are written on its page and in the terms.
Do I need to dance, chase trends or go viral?
No. The content behind every number on our results wall is storytelling and expertise: a coach talking like a human about things their audience actually struggles with. Trends decay in a week; a positioned story keeps converting for months. You'll never be asked to point at floating captions.
I have a small following. Is personal branding worth it?
Small following is the normal starting point, and it matters less than ever: about 9 in 10 people who saw our founder's content weren't following at all. Reach now comes from the algorithm matching good content to the right strangers. Your job is being worth trusting when they arrive.
Do you make the content for me?
Everything except being you. We research your niche, write your scripts, and build the profile and link path the attention lands on. You film, because your face, voice and lived expertise are the one part nobody can outsource. Then our editors cut the videos and we upload and post them to your channels. If you can coach a session, you can film with your scripts in hand.
How long until the brand produces clients?
Honestly, content compounds, it doesn't explode on schedule. Our founder's accounts grew in spikes with quiet weeks in between, and the unedited dashboards are on the results wall for you to judge. But the buying-ready attention starts earlier than the follower count moves, which is why the funnel and site are built alongside the brand rather than after it.
Make your expertise easier to find.
The call maps who you want to reach, what you want to be known for and what needs to happen after someone discovers you.
Book a call
30 minutes · No pitch deck · No obligation