Conversion copywriting
Every headline and section written for you, refined in your voice until it sounds like you on your best day.
AxuriumWebsites for coaches
A website that turns interest into a conversation.
Your offer, your proof and a clear way to book. Designed for your coaching business, with every word written for you.
30 minutes · A plan for your business · No obligation
The problem it solves
- A site that describes you instead of selling the result, so visitors nod and leave.
- A blank document where the copy should be, so the launch stalls for months.
- Nothing behind the page: nobody follows up when someone does not book.
Who it suits
- A coach with a proven offer and results to show, with an existing site or none.
- Someone whose enquiries should arrive somewhere better than a DM.
Who does what
- We write every word, design and build the site, wire booking and the CRM behind it, and test it.
- You bring the offer, your story and your proof, and approve the copy so it sounds like you.
What done looks like
- Live, in your accounts, with a test booking that reached your CRM and its follow-up.
- A walkthrough of the site and what sits behind it.
- Site, code, domain and every word yours; transferred when you leave.
Built in the real world
Your brand. A clear path to booking.
A website has to explain the offer, make the evidence easy to find and help someone take the next step.
YourWay Online Coaching
My own coaching business, built before Axurium. Offer, copy, proof and application in one journey.
The visitor's journey
01Understand the offer
Who you help, what changes and how your coaching works.
02See the evidence
Real results and your story, placed before the booking decision.
03Start a conversation
An enquiry or booking that reaches your CRM and follow-up.
What ships
The words and the website, built together.
You review the work. You do not have to fill an empty website with copy.
Booking built in
A call-booking flow on the page itself, not a link out to a naked calendar with no context.
Design that earns trust
A premium, fast, mobile-first site, because nobody pays £300 a month to a coach with a £30-looking website.
SEO foundations
Clean structure, real metadata, schema markup and fast load times, so the site can be found rather than just admired.
Proof sections that sell
Results, story and receipts placed where the visitor decides: before the booking ask, not buried after it.
CRM & automation wiring
Every enquiry lands in a pipeline with automatic follow-up. It's the part most web designers never touch.
From first call to launch
A build you can see taking shape.
01
Diagnose
Agree the offer, audience and what the site needs to do.
02
Build & review
Review the copy, design and booking journey together.
03
Launch & hand over
Test the site, connect the backend and walk you through it.
Before you book
Your website questions.
Scope, ownership and what happens next.
How much does a personal trainer website cost?
One fixed price, agreed on the diagnostic call before anything starts. The website ships as part of one build, with the funnels, CRM and follow-up behind it and the content engine running on top, so you'll hear one recommendation and one number for the whole thing. No hourly billing, no surprises. And if a full build isn't worth it at your stage, we'll tell you. Inside Build + Run, the build is live in 14 days or the build half of the fee comes back, and if you don't have more calls booked in the four weeks ending at week 12 after launch than in the four weeks before we started, the engine half comes back too. Those guarantees belong to Build + Run as a whole and are written on its page and in the terms.
Can you redesign my existing site?
Yes. We start the same way either way: a diagnostic call on your offer, your audience and where clients currently come from. Sometimes the right answer is a rebuild on stronger foundations; sometimes it's keeping your domain and rebuilding what's behind it. We'll tell you honestly which one you need.
Who owns the website afterwards?
You do, completely, from the day it goes live. While we run it for you, some accounts sit under ours, and the day you leave, the site, hosting and domain are transferred into your own accounts, with the keys and a full walkthrough. The code, the content, your client list and every word we wrote are yours. You're never locked in to keep your own site running.
How long does a website build take?
A page ready to take real bookings is live within 24 hours. The full site ships inside the 14-day build: diagnosis and build in week one, refinement, testing and launch in week two. Inside Build + Run, that is built and live in 14 days or the build half of the fee comes back. Nothing disappears into a black box.
Give your visitors a reason to book.
Bring your current site, or start from scratch. The call maps what your business needs and what to build first.
Book a call
30 minutes · No pitch deck · No obligation